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10 · Service
Social Media Marketing Paid social that turns reach into revenue.
Full-funnel paid social across Meta, Instagram, TikTok, and LinkedIn — built around creative testing, precise targeting, and conversion tracking that ties every dollar to a result.
- The metric we optimize
- ROAS
- Creative iteration
- Weekly
- Awareness → convert
- Full-funnel
- ROAS dashboard
- Live
Meta · TikTok · LinkedInCurrently scaling paid social for Cobalt Robotics
10 · Social Media Marketing
Paid social that turns reach into revenue.
Engagement
Ongoing · 3-mo min · Retainer + ad spend
Overview
Paid social rewards discipline, not budget. We build campaigns around clean conversion tracking and relentless creative testing, so spend scales only where the return holds up — across Meta, TikTok, and LinkedIn.
Relentless creative testing — kill losers, scale winners
Clean conversion tracking before a dollar is spent
Spend, CPA, and ROAS reported every week
What we deliver
Exactly what lands in your repo.
No mystery deliverables. Here's the shipping inventory you get at the end of an engagement.
Paid social strategy and campaign structure
Meta (Facebook / Instagram) ad campaigns
TikTok and LinkedIn ad campaigns
Conversion tracking and pixel / tag setup
Ad creative and hook testing at scale
Weekly optimization and ROAS reporting
Stack & tools
The stack we reach for first.
Opinionated, never religious — we'll meet your existing stack if it's a good fit.
Meta Ads ManagerTikTok AdsLinkedIn AdsGA4Looker Studio
How we ship
A predictable four-step rhythm.
Friday demos, weekly to staging, and the senior team you met in sales — start to finish.
- 01
Track
Pixels, conversions, and tags wired up correctly before a single dollar is spent.
- 02
Launch
Structured campaigns with a clear testing matrix across audiences and creative.
- 03
Optimize
Weekly bid, budget, and creative iteration — kill the losers, scale the winners.
- 04
Scale
Push spend into what's profitable, with ROAS reported transparently every week.
Spotlight case
Read the full case studySpend tripled — because the return held at every step.
Cobalt Robotics
We rebuilt Cobalt's tracking, restructured their Meta and Google accounts, and ran a tight creative testing loop. With ROAS holding, we scaled spend 3× without the cost per lead drifting.
- 0×
- Spend scaled
- Held
- Cost per lead
- Weekly
- Optimization loop
How we work
The signals you can hold us to.
We earn trust by making it cheap to verify our work — in your tools, on your calendar, in your repo.
- Conversion tracking wired up before launch
- Structured testing across audiences and creative
- Weekly bid, budget, and creative iteration
- Live ROAS dashboard — no vanity metrics
“Every other agency wanted more budget. Codlinx wanted cleaner tracking and better creative — then scaled us 3× without the cost per lead moving. That's the difference.”
Daniel Park
CEO, Cobalt Robotics
“Scaled spend 3× and the cost per lead actually dropped. The creative testing cadence is relentless and it shows.”
Isabella Romano
Performance Lead, Quanta
“Clean tracking, sharp creative, honest reporting. The first agency that optimized for our pipeline, not their invoice.”
Samuel Osei
VP Marketing, Meridian
FAQ
Common questions about social media marketing.
- How is this different from Social Media Management?
- Management runs your organic channels day to day; Social Media Marketing is the paid side — ad campaigns, targeting, and spend optimized for conversions. They pair well together.
- Is ad spend included in the fee?
- No — our retainer covers management and creative; ad spend is paid directly to the platforms so you keep full control of the budget.
- What budget do we need to start?
- It depends on your goals and market, but we'll recommend a realistic test budget before launch and scale only what's profitable.
- How do you report performance?
- A live Looker Studio dashboard plus a weekly summary — spend, conversions, CPA, and ROAS, with no vanity metrics.
Other services
Most engagements run two or three in parallel.
Ready for social media marketing?
Tell us about your project.
A scoped plan, a senior team, and a price — inside 24 hours.